Graham Todd and Sue Mather, Travel Research International’s directors, have become recognized as key figures in the strategic analysis of the international branded hotel sector and their published studies have become industry benchmarks. The company has worked at an international, regional and national level and has advised major global groups, individual companies and industry associations.

Recent consulting assignments include:

PricewaterhouseCoopers – A study of the timeshare market in Europe, assessing the sector and its new derivatives from the perspective of the investor and developer. The research included an analysis of performance, a survey among industry associations and operators and an assessment of industry prospects.

PricewaterhouseCoopers – A study of trends in the luxury hotel segment in Europe. The research included an analysis of what attracts investors into this volatile segment of the market, a survey of opinion among key operators and analysts, and an assessment of the changing nature of the increasing demand for top end hotels.

PricewaterhouseCoopers – The preparation of two core contributions to New Europe and the Hotel Industry, a detailed analysis presented at the conference of the International Society of Hospitality Consultants held in Budapest in 2000 and also at the International Hotel Investment Conference in Berlin in 2001. These studies covered the structure of the hotel industry in Europe and the European traveller, including an analysis of recent trends and a series of predictions as to the likely future direction of the industry and of travel patterns in Europe.

Customised services to the hotel industry – The company has provided a confidential monitoring service for a number of hotel industry players and suppliers, covering the strategic direction and development of the global hotel sector, and the implications of expansion and development policies of the industry's major players.

PricewaterhouseCoopers – A survey of the UK conference and meetings market, the primary objective of which was to analyse the role played by the specialised conference management companies, in contrast to that of the hotel companies and chains. The study included a special survey among the UK's leading conference centres and management companies.

Publications – In addition to the company's consulting services, Travel Research International has published a number of major research reports on the international hotel industry. These have included:

• The Hotel Industry in the Middle East – prospects to 2008 – a detailed examination of trends and future developments in the hotel sector in 11 countries in the Middle East, the potential for growth, and profiles of all the major hotel companies operating in the region.
   
• Europe's Hotel Sector in 2003 - an examination of developments among the branded hotel sector in Europe.
   
• Building Global Hotel Brands - competition and consolidation among the leading international hotel companies - an analysis of the global players within the world's international hotel industry.
   
• The European Hotel Industry, 1999 and 2002 editions - a detailed examination of the hotel sector in 30 European countries, including profiles of the 46 leading national and regional hotel companies.
   
• The World’s Top Hotel Companies, 2000-2005 - detailed profiles of the 14 global hotel companies that, together, control in excess of one fifth of all the world’s hotel rooms.