Allied to its benchmarking work, Travel Research International has undertaken market competitiveness work in many regions of the world. We help government and local authority bodies identify how their market shapes up against its competitors, and private sector clients assessing individual products.

Global luxury goods company – Travel Research International is retained by a major international luxury goods company to analyse trends in expenditure on travel for a range of national markets in several regions of the world. The company has determined that expenditure on leisure travel acts as a prime competitor in the demand for its goods.

Canadian Tourism Commission – An assessment, using our in-house competitiveness model, of Canada's competitive position in the Japanese outbound tourism market in relation to six other destination countries which compete with Canada for business from Japan.

Tourism Ireland – An in-depth analysis of the Great Britain tourism market for travel to the island of Ireland. This "Project Britain" review involved a fundamental examination of the main characteristics of the GB market in the context of its demand for visits to Ireland for all purposes. The project led to a series of recommendations aimed at focusing the island of Ireland's marketing efforts more closely on the most promising sectors of the GB market.

Government of Israel – A study of the trends and medium-term prospects for three of Israel's most important origin markets using Travel Research International's own competitiveness model. The study assessed Israel’s competitive position vis-á-vis its main competing destinations.