Assisting tourist boards and regional authorities in their planning, strategic development and marketing has involved work such as the following

Tourism Ireland
Travel Research International undertook a detailed review of the Great Britain tourism market for travel to the island of Ireland. This "Project Britain" review involved a fundamental examination of the changing characteristics of the GB market in the context of its demand for visits to Ireland for all purposes. The project has led to the focussing of the island of Ireland's marketing efforts more closely on the most promising sectors of the GB market.

Yorkshire Forward, UK
On behalf of the Regional Development Agency for the UK's Yorkshire and Humber region, the company was commissioned to review the roles and responsibilities related to the development and promotion of tourism. The study involved extensive consultation throughout the tourism sector and included detailed proposals for the reorganisation of tourism delivery in the region. The company has been retained to assist and advise on the implementation of these recommendations.

For a national tourist office in North America
Based on Travel Research International's real exchange rate model, the company carried out an assessment of the destination's competitive position in the Japanese outbound tourism market in relation to six other destination countries which compete with it for business from Japan.

Northern Ireland Tourist Board
Travel Research International undertook an analysis of best practice in tourism marketing and management in the six US states of New England, as part of a detailed review of tourism development and marketing in Northern Ireland carried out with DTZ Pieda and others. As part of this project, the company also helped to lead a three-day symposium in Northern Ireland to draw up a blueprint for the effective development and marketing of the province.

Scottish Tourist Board
Travel Research International carried out a comparative study of tourism policy, incentives, management and the organisational and financial aspects of tourism promotion in Costa Rica. The study formed part of a wider exercise undertaken with DTZ Pieda which had the objective of formulating policy advice to the Scottish Tourist Board based on international best practice.

For a tourism ministry in the Middle East
Travel Research International carried out a study of the trends and medium-term prospects for three of the most important origin markets for this Middle Eastern destination. The study assessed the country's general competitive position vis à vis its main competing destinations, using both our own, in-house real exchange rate model, and broader, qualitative analysis.